A New Year, New Challenges, New Opportunities
With 2011 now behind us, we have had time to reflect on what Bridge has achieved in the last 12 months and what we are looking forward to achieving in 2012.
The past year has seen some major changes in our company with the development of new products and services, and the addition of new team members to support our growth. We have also developed our partnerships with clients and now represent customers across a wide range of industry sectors.
This has given us a very firm foundation for 2012, and we are very excited about the coming year, especially being a Coventry based agency with all that is about to happen surrounding the 2012 Olympics and Euro 2012.
New ways of working in PR were very much to the forefront throughout the whole of 2011. Social media gained in popularity with the majority of our clients and we spent a great deal of time providing training support around this and other marketing communications topics. The new raft of digital technologies certainly helped us to raise the profile of our clients, a number of whom enjoyed national media exposure. This was underpinned by having really great stories to tell. Content is the lifeblood of marketing communications campaigns, and every one of our clients had interesting and topical stories in 2011.
In the summer months, we launched one of our own campaigns based around, Bridgit, a rather engaging red-eyed tree frog, who became the centre-piece for a social media workshop titled “Making the LEAP”. Bridgit very quickly took on a life of her own after a successful campaign to name her, and we then set about creating her identity as our social media mascot. You will see a lot more of Bridgit in 2012, so watch out for her.
As we headed towards Autumn, we increased our team again and welcomed our new account executive, Natalie Hunt. With a breadth of experience across journalism and broadcast media, Natalie is a great addition to our team, and very quickly established herself with a number of our clients as well as building relationships with editors and journalists up and down the country.
Looking Ahead
It’s going to be great to be in Coventry
It’s particularly exciting to be in Coventry as we head into 2012. The buzz surrounding the 2012 Olympic Games is now starting to heat up in earnest, and Coventry will be in the thick of everything with some of the major games being hosted in our City. In addition, local Company, Imagineer Productions, has created a magnificent spectacle in “Godiva Awakes” which will shine the spotlight on two of the city’s home grown industries: Lady Godiva and cycling. The bicycle was invented in Coventry so what better propulsion to use to take the enormous Godiva puppet on her journey from Coventry to London. Another Coventry coup is the Olympic torch. This is yet another Coventry creation that will focus attention on the region, and especially when the Olympic torch relay wends its way through the Midlands on its way to the Olympic Stadium. In among these major events is an anniversary that also has strong Coventry connections: the centenary of the maiden voyage and sinking of RMS Titanic in 1912. Bridge client, Titanic Heritage Trust, is hosting a series of events throughout 2012 commemorating this event (hyperlink).
New ways to boost your business
As we have mentioned in a previous blog (Hyperlink to previous blog) ‘Boost your Business with “Video PR”’, videos are 53 times more likely to generate a first page ranking than traditional SEO techniques, which means more visitors to your website, more calls generated, and ultimately more sales. Just a short video about your products and/or services that you offer could increase the calls generated to 18%.
Working with our partner, Whirlwind Productions, we are keen to make you aware of the benefits of Video PR and how this can move your company forward, whether it be a short, sharp video release, or a larger budget corporate video. We will be bring you more information on how you can boost your business through video PR through our own training and workshops, e-shots, and blogs.
Social Media will continue to grow and develop
Building on the great successes of 2011, we will be helping more businesses to make the most of social media. No more can businesses say “Why should we be using social media?”, and finding reasons not to engage with their online audiences. Instead, we are now hearing “Why would we not use social media, it has so much to offer?” We predict that the social media revolution will continue to grow, and for some of our clients it will be a case of their social media activity maturing as they reap the rewards of early engagement after spending time building their following and creating and curating great content for their stories.
Last year was a great year for us and we enjoyed every minute of it. We are very excited by the prospect of continuing to work with our clients, partners and suppliers.
If you haven’t already signed up for our e-newsletters, then please take the time to do so now, and we will keep you up to date on the latest in PR and marketing and how you can use the lifeblood of your business (your stories) to really get noticed in 2012.
A Happy New Year.
Social Media Reflection
Where is social media taking business?
2011 has been an exciting year for us all at Bridge PR, with social media making a prominent presence in all of our clients’ marketing strategies, and we have seen some fantastic results because of it.
These statistics of the 3 main social media outlets illustrate the rapid growth in popularity:
| 2010 | 2011 | |
| 500 million | 750 million | |
| Number of monthly users is up by 82% since the start of the year | ||
| 85 million | 135 million | |
The business uptake of social media accounts has massively increased over the past year and the pace looks set to continue unabated. As we expected, Twitter has been the most talked about social network of the year, beating the largest network Facebook which only came fourth.
These days, businesses are questioning just how they coped without social media. Gone are the days when sending an email to a client was a novelty! Costly adverts in the local paper, sending out direct mail or purchasing expensive billboards used to be the only ways to promote business to mass audiences. However, today all it takes is 140 characters – one Tweet or one slightly longer Facebook update and you can reach no end of potential customers – FOR FREE!
According to Mediabistro, 50% of small business owners reported gaining new customers through social media indicating that it is creating leads for companies. As larger cities like London, Manchester and Birmingham continue to dominate social media usage in the UK, Bridge PR has been helping put Coventry on the social media map by getting our clients online and engaging with customers and industry leaders.
At Bridge, we have helped drive the social media presence of the Good Garage Scheme, and from a standing start they are now one of the biggest influencers in the UK social media scene for the automotive sector. In the IT sector, our social media marketing activity for Netmetix is getting the company noticed in what is typically a noisy and competitive sector online, and we have been helping Advanced Carbon Energy Solutions (ACES) with setting up all their social media profiles ready for a relaunch of the company in 2012 (watch this space because ACES is going to be a great one to follow next year). We have also trained and mentored quite a few Midlands SMEs on how to get the most from their social media marketing, and they are now starting to reap the rewards Our own campaign using a red-eyed tree frog as a mascot also attracted a great deal of interest, and Bridgit, as she was later named is a favourite with our social media audiences. Whilst other PR firms in the city continue to offer traditional mediums of PR, we have embraced new media and helped propel our clients into the 21st century.
So what’s in store for 2012?
The trend for 2012 seems to be that the market is wide open for a new social network that will offer competition to the big three.
Google Plus is seen as the network with the most potential to mount a challenge to the likes of Facebook and Twitter and as Google’s domination of the world wide web continues, the likelihood is that businesses will be able to take advantage of direct tagging, analytics, advertisements and SEO rankings within Google.
Facebook Upon their recent purchase of Gowalla and integrated timeline renovation, 2012 is all set to be Facebook’s year of dominance as it continues to be the most used social network for business and pleasure.
Ownership As arguments continue over who owns photographs shared on social media websites; the issue of ownership itself is likely to once again come into the spotlight. How far away from plagiarism is a Retweet on Twitter and how many times should you be able to edit and share content? What’s more, how much should social networking websites reflect your business’ point of view rather than your own and how deeply should we read into the concept of sharing content?
Social media has become one of the most popular and effective free forms of promotion that takes out the hassle and hours of traditional forms of PR. All you need is a push in the right direction and you are ready to allow your content to drive your social media strategy and move your business forward in 2012.
We would really like to help put Coventry and Warwickshire on the social media map in 2012 as well as helping businesses up and down the UK to make the most of this great channel for marketing. To find out how we can help your business raise its profile with social media contact Denise, Louise or Natalie on 024 7652 0025 or email us at enquiries@bridgepr.co.uk
Boost your business with “Video PR”
With the New Year just around the corner, businesses need to be looking at their strategies and trends for the forthcoming year. Specifically, which channels to allocate their marketing budgets. 
One of the most exciting marketing channels to watch next year (quite literally and pardoning any puns) is video PR. All our sources tell us that this is the fastest growing area, with the UK being the third on the list for the highest number of videos watched in 2011, so far. This equates to a staggering 166 billion videos viewed in the past 12 months with only America and Canada ahead of us in the viewing statistics.
From a consumer’s perspective, video is a much more accessible format in such a congested media. It gives the story far more impact through both sound and pictures, and has the potential to go viral if the subject matter is entertaining enough or it catches an emerging trend. When you think about it, are you more likely to switch on your mobile device/TV or travel to the shop to buy a newspaper? Technological advances are the biggest influence on the way society operates. Marketing departments therefore need to stay ahead of the game.
Brands using video as a promotional or point of purchase tool are enjoying significantly higher conversion rates than those using static content, therefore if your business does not currently include video in its strategy this is a strong indication it should be included for 2012.
Video also massively helps your SEO opportunities attracting the attention of search engines, especially when supported by a keyword-rich title and a paragraph about its content. This needs to be taken very seriously when you consider that Google now owns YouTube,
If you need any further convincing that video PR needs to be part of your business marketing mix for 2012, then here are some of the facts and figures:
- A total of 1.2 billion people watched 201.4 billion online videos in October 2011 alone.
- 85% of marketing brand managers currently use online video on websites for promoting products and services.
- Videos are 53 times more likely to generate a first page ranking than traditional SEO techniques.
- If a small business adds a video to their website’s business profile:
- Profile views are increased by 100%
- Profile clicks are increased by 30%
- Generated calls are increased by 18%
- The ecommerce site receives an increase of 55% in its flow of traffic, increase of 30% in the physical site, and incidence of purchases gets an increase of 24%.
What can video PR be used for?
Video can achieve all the usual PR angles and more. Here are a few examples of videos your company may use:
- VNR (Video News Release) – must be newsworthy and strong to send around television stations
- Product Launches
- Video of conferences and events
- Video for conferences and events
- Vox pops
- Client testimonial videos
- Video tour of your company office
- Short interviews to introduce personnel
- “How to” videos to demonstrate your expertise
Where can these videos be seen?
The internet offers many destinations for video to be posted including magazine/news websites, blogs, company websites, micro-blogs, forums and direct emailing. In fact if you have produced a video for your latest release you are more likely to get covered by local and national press due to their current demand of video content. The traffic to newspaper websites is continuing to surge despite a decline in print circulation and editors are embracing video for higher SEO in a media where convergence journalism is an absolute must.
At Bridge we already have magazine and news editors crying out for video content, and we predict this will be a growing trend in 2012.
How can you market your business with video?
Bridge has a range of video packages to suit every budget and every need, from a straightforward short, sharp video news release to a bigger budget corporate video.
To find out more, just get in touch.
Harness the power of social networking with LinkedIn
There are now over 120 million professionals all over the world using LinkedIn to help grow their business by harnessing the power of online social networking.
Originally, LinkedIn was created as a recruitment resource, but has evolved as a major player in business networking and helps businesses in a number of ways…
- Generating leads
- Finding suppliers
- Finding new employees / headhunting
- Gathering market intelligence
- Finding answers to questions
- Staying on track with industry trends
- Raising awareness of your business, products, services and much more…
LinkedIn gives the ability to broaden your networks and connect with people you might never have had the opportunity to link with previously. Since the Internet really took off in the 90s, people have been able to maintain contact with each other far more easily, and it was only a matter of time before people began to make business contacts with the same principle.
Everyone at Bridge has been using LinkedIn for some time now and between us we have acquired a lot of knowledge and expertise about how to get the most from it.
Here are our top tips…
Create a company profile that grabs attention Using the company profile facility means that you have another marketing channel where you can showcase your business and its products and services. Everyone who connects with you will be able to see what your company offers. The beauty of business social networking is that it taps into one of the key marketing principles that “people buy from people they know and trust.”
Make your profile 100% complete LinkedIn monitors how complete your profile is on a percentage scale based on work history, education, skills, connections, and recommendations. You should aim to be 100% complete as this optimises all of the functions available. The aim is to raise the profile of your expertise in your particular industry sector.
Constantly leverage your contacts LinkedIn is very much based around the maxim of ‘it’s not what you know, it’s who you know”, and the connections you make are integral to your business development. There is a ‘degree’ gauge built into the site, where you will be shown how many degrees apart you are from any one contact. For example 1st degree means you know them personally whereas 2nd degree is you know someone who knows them and 3rd degree means they’re a friend of a friend… and so on. This is built on the old adage that everyone is connected by six degrees of separation.
Join relevant groups Another important part of LinkedIn is the ‘group’ section. Arguably one of the most powerful aspects of the networking site, groups allow you to engage with like-minded people in discussions relevant to your aims as a business and your sector as a whole. It can also be a mine of information about your industry, and will help you to keep up with the latest trends. It is a good idea to create your own group as this helps to drive traffic to your site and encourages more people to connect with you as the ‘community leader’.
Become a ‘LinkedIn expert’ Exploit the facility of offering expert advice on LinkedIn as this can help build your profile as an expert in your field, and adds an element of reality to the profile, giving connections reassurance about your business. Regularly check the ‘Questions’ section for subjects relating to your field, and when the person who posted the questions brands you as the best answer you gain a badge on your profile. The more badges you gain then the higher your level of expertise.
Get valuable recommendations These add a level of credibility to your profile or company. The more recommendations you have on your profile, the more people are likely to trust it. However, it is important to gain ‘valuable’ recommendations such as clients and customers who have been involved with your company or have used your services of products.
If you would like to become completely ‘social media savvy’ in order to boost your business, then Bridge PR & Media Services are running a series of Social Media Workshops which will teach you the principles of social media marketing, how to use the tools and platforms, and how to measure your success.
Make the LEAP into Social Media – 27th September 2011
Measuring Success – 04 October 2011
Making a Blogging Influence – 11 October 2011
LinkedIn for Business Success – 18 October 2011
Twitter for Business Success – 01 November 2011
Facebook for Business Success – 08 November 2011
For further inquiries all you need to do it contact Bridge on 024 76 520025 or email info@bridgepr.co.uk
Make the LEAP – Social Media Communications for Business Success
Time is running out to book onto our social media masterclasses.
If you feel that your company has something to shout about but don’t know where to start, or would like to take it that step further then email Bridgit@bridgepr.co.uk for a booking form!
‘Funding cash flows again’
It’s great to see that funding for SMEs is starting to flow again following the recent changes to replace Regional Development Agencies with Local Enterprise Partnerships.
Denise Taylor commercial director of Bridge PR & Media Services Ltd
Leadership & Management funded training support is now available for company directors and leaders for their personal development and to help them become more effective leaders in their businesses.
Most of us are fully aware that good communication is vital for every business, irrespective of its size, helping everyone work towards a common goal, reducing sickness absence and reducing staff turnover. With this in mind, we have created a modular training programme to help businesses develop and implement a highly effective communications strategy.
The programme is certainly welcome news, offering up to £1,000 matched grant funding for companies employing 2-249 staff who can demonstrate growth or growth potential. MDs and CEOs of businesses employing less than 50 people are eligible while other senior management will be considered from companies employing more than 50 people.
We have a proven track record of helping companies access funding for training, and the latest developments really do offer SMEs the chance not only to just to understand the principles of communication but also arm them with the knowledge to run fully integrated marketing campaigns.
Please give me a call on 024 7652 0025 or email me at denise@bridgepr.co.uk to find out more.
Myth-busting social media
We can all be sceptical about change and I’m increasingly seeing resistance to when it comes to businesses using social media.
In my experience, lack of time and knowledge crop up as the most popular reasons given for companies not making the most of social media.
But there are a number of other common social media myths that put people off engaging with it. So, let’s shine the spotlight on some of these myths to dispel them.
1. Social media is too time consuming, and I don’t have the resources.
Yes, social media takes time like any other marketing tool, but if done well it’s a good investment of your time. And it really doesn’t have to be as time consuming as you might think. Online tools that help to simplify social media activity include aggregator sites such as Tweetdeck and Hootsuite. But more importantly, saving time comes down to effective planning and project management. By planning social media into your marketing strategy from the outset, you will soon reap the benefits.
2. Social media is too complicated.
Anyone new to social media can find it confusing and quite daunting with the rapid launch of new social media sites, tools and apps. However, once you have immersed yourself in social media communities, you will wonder what all the fuss was about. It’s as tackling an ocean. The first step is to dip your toe in the water. The most sensible approach is to simply “listen” to what is going on before you actually join the conversation on a social media platform. A great place to start getting a feel for what is happening on the major social media platforms is Mashable (www.mashable.com).
3. Social media is dangerous.
Fear of saying the wrong thing online is something we hear all too often. After all once your content is out there, it’s out there to stay. There are many examples of corporations severely damaging their reputations online as a result of their employees and executives saying and doing the wrong thing. So, what can you do to make sure your messages are positive and well received? The key to this is to have a robust social media strategy and policy in place that is understood by everyone involved in your business.
4. Social media is not effective.
Not so. Social media marketing is being used to great effect by large corporates, providing access to target audiences as well as giving you access to a wealth of market intelligence about your industry sector – the added bonus being that most of it is free! The beauty of the digital age is that it allows data capture on a phenomenal scale. This means that demographic data can be used to really pinpoint the customers you want to engage with. The trick is to do your customer profiling well, and then look at which social media channels will work best for reaching them.
5. Social media is too trivial.
“I don’t have time to read about what people had for breakfast.” Despite Twitter being used by high profile celebrities and executives from well-known large corporates, the myth that all the chatter is about the trivial things in life still prevails. Some people do, of course, post regular updates on every aspect of their lives, but generally anyone using social media for business will connect with like-minded people in online business communities.
All of these myths are simply barriers that can be easily knocked down by having a good strategy and policy in place, good content, and an understanding of how social media works. If you have a business, then you should at least explore the opportunities that social media offers. It is, after all, a marketing tool, and one that is steadily gaining in popularity.
What you can do to join the social media revolution
Bridge offers a range of low cost solutions to help get you started and on the right track for your social media marketing:
Social Media Starter Package
Our starter package is ideal if you don’t have the time or resources to do your own social media. For as little as £35 per hour plus VAT for a minimum of three hours per week, we can get you up and running with social media accounts with your company logos and branding, manage all your content curation and postings, and measure your Return on Online Investment. For more information: www.bridgepr.co.uk/our-services/social-media-marketing.html
Social Media Workshops
Our half day workshops equip you with the basic tools and knowledge to get you started in managing your own social media marketing. You will learn about social media strategy and policy, how to set up accounts, how to generate content, and how to manage your time and resources.
For further information: http://www.bridgepr.co.uk/training-courses
How to make the most of your news!
Day in day out we work enthusiastically with a wide range of businesses to help them get the most from their news.
What is really pleasing, though, is when we take essential information from a client’s news story to produce a blog, a newsletter item, content for their website – and a tweet. In essence, ‘multi-using’ the same information for different communication channels. In other words, slicing and dicing news material for different audiences and in different formats that they prefer to view that information in!
Gary Lillistone - Director Bridge PR & Media Services Ltd
By doing this we are making the most of our client’s investment in that initial story, making it far more worthwhile to produce an in-depth and comprehensive news release from the very beginning. We know that the new story will literally ‘spin out’ in different directions.
We are entering the realms of ‘content marketing’! More and more firms are doing this kind of activity to gain a much wider and deeper profile of themselves and making it easier for potential customers to search them out on the internet. It can also help greatly with their search engine optimisation and Google rankings, as LinkedIn and Facebook references put them at the forefront of their listings.
The different types of information flows will have what is known as a long tail of visibility. Whereas a few years ago press releases that went to newspapers and journals would be published viewed and binned in a matter of weeks, or months at the most if a magazine was lying around in doctors’ s waiting room. Now, the information sits on the internet to be viewed across the globe for years to come and by entering a few key words can be found very easily. No need to spend endless hours searching it out in a library.
Building up your content marketing can provide businesses with an array of information about your products/services and organisation and a history of what you have done in the past. This adds to the credibility factor and can be essential with prospective customers who are looking for a stable company and one that has been successful!
Need help in building your content marketing, we are here to help!
Don’t let your reputation be swept under the carpet!
Large firms can spend millions of pounds building their brand, whiles smaller ones might choose to invest a few grand in promoting themselves to their marketplace .It doesn’t matter how good you make yourself look and how you pretty you come across, your companies reputation can be on line in how you conduct your business.
Having worked in the PR industry for over thirty years, we at Bridge PR have developed a keen sense of danger - eyes in the backs of our heads – as well as the experience of dealing with many ‘reputation management’ situations ie a crisis when a newspaper or magazine publishes a damning and negative article on one of our clients.
Can we see a “bad news” story coming? Sometimes…and sometimes not! But we always take a positive stance. Some years ago, I worked for a multi-national aerospace firm at their Scottish factory. I received a call from the local press to say that one of our employees had committed suicide in our chemical labs. My first instinct was ‘he’s got this all wrong’, I would surely know as the firm’s PR manager. I made enquiries and my first call was to our HR manager. I told him of the phone call I received and his comment was ‘Oh god, they haven’t found out have they? They surely did! Local newspapers are good at checking out police, fire and ambulance reports and following up on them.
The HR manager hoped it would all go away and be swept under the carpet. He didn’t want anyone to know, whereas I had my duty to try and get the facts right and carry out a damage limitation exercise. It turned out that the employee had ended his life because his wife was having an affair. Having a straight conversation with the newspapers and radio stations about the grief the whole family was going through meant that they downplayed any coverage, In fact only one radio station gave a brief report. It was sad episode, but having a frank discussion and good relationships with the press meant I had achieved an acceptable outcome for the man’s family (saving them from sordid details being published) and for the company.
I dealt with a number of testing situations at that factory, including a ‘sex change’ employee who called himself Danielle and wanted to use the ladies loos – and a chap who kept a loaded revolver in his locker!
Businesses put time, effort and money into building their reputation. Sometimes you need to put in the same commitment to protect that reputation. What should you do?
Here are some practical steps to take:-
- Be prepared and give straight answers. ‘No comment’ is tantamount to giving the press carte blanche to print what they like.
- Check out the facts! Have the press got it wrong, is it an isolated incident i.e. a one off or have they got things out of context? Again, be prepared to put actions in place to stop it happening again and be upfront with the press on the positive steps you are taking.
- Press statement. It’s one thing to talk to a journalist over the phone. But have they listened correctly to what you have to say? A safer and additional option is to send them a written statement so the situation is kept in context and your words cannot be misinterpreted.
We are very positive in promoting our client’s good news stories. We take the same positive stance in defending them against criticism.
Will Google ‘Instant’ kill the SEO star?
Two weeks after the introduction of Google Instant, the new tool from the Google giant is a hot topic on the blogosphere. Google Instant is a new search enhancement that, unlike the previous search engine, enables results to change as you type. Will it or will it not affect the SEOs, this is the question at the moment, and PR is directly involved, since SEO copywriting is practically the basis for digital PR.
Search Engine Optimisation means getting search engines to really like your copy and become involved in a solid relationship with your site. If this happens, search engines will prove their commitment to this relationship by placing your site high up in the rankings on the result page. On the IT part, this is done through some spider like tools that extract keywords and create links and connections to search engines (short version for dummies). But as far as PR is concerned, this relationship is created through keywords, by doing keyword research and finding accurately targeted, appropriate keywords. There is a choice of inserting long or short tail keywords, depending on what better suits your content and audience.
For this reason, SEO copywriting is a highly valued asset for PR and of course, for companies in need of good copy. And as copywriters were starting to master this practice, Google released Instant to challenge their skills. TechCrunch, (btw a very visible site due to SEOs) was quick to take up the topic and has already carried a small study on the consequences of this new tool. It might be overdramatic to say that SEOs are dying but there are definitely consequences for both organic and paid search results.
Basically, since the search result page changes a few times before completing your search, more results than before are pushed after the fold. The ones at the top are favoured and show increases in driving traffic to sites, the ones in the middle are insignificantly pushed down but it’s bad news for the ones at the end as they are mostly sent on the second page. So, getting a top position on the search engine result page is now, more important than ever. For pay per click and adwords, this also means more competition for keywords.
Since suggestions constantly change while you’re typing, the most popular keywords will appear while the less popular combinations and long tail keywords to be less visible and drive less traffic. So less variety and more short tail keywords. There are benefits for local pay per click results as these are enhanced, in the lack of a specified location.
These are the changes noticed so far by the tech community, but we’ll be able to make more sense of it after a longer period of use, so there may be more or contrasting changes.
So what can we do about it? With the information available so far, it seems that there is nothing radically changing but it’s more a case of ‘if you haven’t done it so far, now it’s the time’. Keyword research to discover the popular varieties and using analytics to check which keywords drive more traffic and which not and compress or replace the long-tail ones are important.
The creative part of SEO copywriting is very much valid. Besides digital optimisations, content is still king. Factual information and a strong content strategy are essential for linking the digital to human commitment. The spider like tool might be easily tricked by dense keywords but customers usually aren’t.
Overall, the appearance of Google Instant is a good wake up call for all and it goes to prove, if proof were necessary, that new media is no steady business. Since social media is the new prodigy, new media are not that new and shiny anymore. A lot of knowledge and experience already exists in this field, so it’s rather easy to fall in the trap of seeing new media as a controlled phenomenon, with set practices. But every now and then something even newer comes up, proving that, at the fast pace we’re going, there is little time for expertise and much more for learning, improving and constantly updating. I wonder if someone there at Google is having a good laugh about all this…
http://techcrunch.com/2010/09/21/guest-post-how-google-instant-can-help-and-hurt-seo/ (link for techcrunch)
