Viral Marketing Success

Embracing new ways of marketing yourself is often the key to developing your business and we have established ourselves in helping clients succeed in the digital age.

For the last six months we have been helping client K3 Business Technology deliver its hugely successful viral marketing campaign called ‘The Factory’.

Since February, online viewers have followed the exploits of bungling boss David and his epic nationwide tour of SYSPRO customers to find the perfect ERP system.

Bridge PR has been promoting the innovative campaign through both traditional and online PR channels to maximise K3’s exposure to the widest market possible. ‘The Factory’ has introduced a fun element into the serious message of how businesses can use SYSPRO ERP to operate more efficiently.

By combining traditional and online PR, we’ve helped ‘The Factory’ become a runaway hit with online viewers. It’s been a hugely satisfying project to be involved with and fine tuned our skills in using social media and digital marketing techniques to help our clients reach the biggest possible audience.

The market has been changing rapidly with digital media leaving PR and marketing communications in its wake. Our experience of working with K3 has put us in the driving seat to help our clients use the latest tools to maximise business opportunities and position Bridge as a leading provider of digital media solutions.

Episodes of The Factory series can be found at:

– ENDS –


Posted on September 28, 2009, in Uncategorized. Bookmark the permalink. Leave a comment.

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