Size isn’t everything

Testing ‘friends’ also has a role to play in helping assess the quality of the audience you are reaching. While the size of your following is important, it’s not the be all and end all. A quality index will establish the level of engagement your message is achieving as a social media KPI.

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Posted on May 1, 2010, in "public relations", "digital media", "marketing", Bridge PR, Coventry PR, online PR, PR in Coventry, Social media marketing, Uncategorized and tagged , , . Bookmark the permalink. Leave a comment.

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