Google Pacman game blamed for lost productivity

Last week Google launched a Pacman game as part of its logo. It was an instant hit, and industry experts estimate that the time spent on the game was almost 5 million hours on just one day worldwide. Given that the game was launched on a working day, the experts believe that this has had a significant impact on company productivity, with staff playing the game during business hours.

Google Pacman game

This raises the very serious question of the abuse of company time on the Internet, particularly when social media is now becoming an integral part of business operations in many companies. Where do you draw the line?

Unless you’re a gaming company, and paying your staff to research games and how they function, then there is real cause for concern about how much time staff spend on activities that are not part of their job function and that have a negative impact on your business through lost productivity.

One of the ways of overcoming this is by having Social Media and Internet Use Policies in place. If implemented properly these policies very clearly communicate what is acceptable and what is not. Employees should have very clear guidance about using the internet during working time, and should be under no illusions that any abuse of company time will lead to disciplinary action.

This is a tough line to take when most of company activity now takes place online, and it is a grey area at the moment for many businesses, most of whom have simply been caught out by the sheer pace of change, particularly in the last five years with the advent of social media sites and Web 2.0 technologies.

It’s now time for businesses to work their way through the minefield that is the online social world, and take control of how their staff use their time. And of course, with the right internet strategies and policies in place, then businesses can plan how to get the most out of the new technologies and social sites, and really move their company forward in this new media age.


Posted on May 27, 2010, in "public relations", "digital media", "marketing", Bridge PR, Coventry PR, online PR, PR in Coventry, Social media marketing, Uncategorized and tagged , , . Bookmark the permalink. Leave a comment.

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