Myth-busting social media

We can all be sceptical about change and I’m increasingly seeing resistance to when it comes to businesses using social media.

In my experience, lack of time and knowledge crop up as the most popular reasons given for companies not making the most of social media.

But there are a number of other common social media myths that put people off engaging with it. So, let’s shine the spotlight on some of these myths to dispel them.

1. Social media is too time consuming, and I don’t have the resources.

Yes, social media takes time like any other marketing tool, but if done well it’s a good investment of your time. And it really doesn’t have to be as time consuming as you might think. Online tools that help to simplify social media activity include aggregator sites such as Tweetdeck and Hootsuite. But more importantly, saving time comes down to effective planning and project management. By planning social media into your marketing strategy from the outset, you will soon reap the benefits.

2. Social media is too complicated.

Anyone new to social media can find it confusing and quite daunting with the rapid launch of new social media sites, tools and apps. However, once you have immersed yourself in social media communities, you will wonder what all the fuss was about. It’s as tackling an ocean. The first step is to dip your toe in the water. The most sensible approach is to simply “listen” to what is going on before you actually join the conversation on a social media platform. A great place to start getting a feel for what is happening on the major social media platforms is Mashable (www.mashable.com).

3. Social media is dangerous.

Fear of saying the wrong thing online is something we hear all too often. After all once your content is out there, it’s out there to stay. There are many examples of corporations severely damaging their reputations online as a result of their employees and executives saying and doing the wrong thing. So, what can you do to make sure your messages are positive and well received? The key to this is to have a robust social media strategy and policy in place that is understood by everyone involved in your business.

4. Social media is not effective.

Not so. Social media marketing is being used to great effect by large corporates, providing access to target audiences as well as giving you access to a wealth of market intelligence about your industry sector – the added bonus being that most of it is free! The beauty of the digital age is that it allows data capture on a phenomenal scale. This means that demographic data can be used to really pinpoint the customers you want to engage with. The trick is to do your customer profiling well, and then look at which social media channels will work best for reaching them.

5. Social media is too trivial.

“I don’t have time to read about what people had for breakfast.” Despite Twitter being used by high profile celebrities and executives from well-known large corporates, the myth that all the chatter is about the trivial things in life still prevails. Some people do, of course, post regular updates on every aspect of their lives, but generally anyone using social media for business will connect with like-minded people in online business communities.

All of these myths are simply barriers that can be easily knocked down by having a good strategy and policy in place, good content, and an understanding of how social media works. If you have a business, then you should at least explore the opportunities that social media offers. It is, after all, a marketing tool, and one that is steadily gaining in popularity.

What you can do to join the social media revolution

Bridge offers a range of low cost solutions to help get you started and on the right track for your social media marketing:

Social Media Starter Package

Our starter package is ideal if you don’t have the time or resources to do your own social media. For as little as £35 per hour plus VAT for a minimum of three hours per week, we can get you up and running with social media accounts with your company logos and branding, manage all your content curation and postings, and measure your Return on Online Investment. For more information: http://www.bridgepr.co.uk/our-services/social-media-marketing.html

Social Media Workshops

Our half day workshops equip you with the basic tools and knowledge to get you started in managing your own social media marketing. You will learn about social media strategy and policy, how to set up accounts, how to generate content, and how to manage your time and resources.
For further information: http://www.bridgepr.co.uk/training-courses

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Posted on April 26, 2011, in PR in Coventry. Bookmark the permalink. Leave a comment.

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