Harness the power of social networking with LinkedIn

There are now over 120 million professionals all over the world using LinkedIn to help grow their business by harnessing the power of online social networking.

Make the LEAP

Originally, LinkedIn was created as a recruitment resource, but has evolved as a major player in business networking and helps businesses in a number of ways…

  • Generating leads
  • Finding suppliers
  • Finding new employees / headhunting
  • Gathering market intelligence
  • Finding answers to questions
  • Staying on track with industry trends
  • Raising awareness of your business, products, services and much more…

 

LinkedIn gives the ability to broaden your networks and connect with people you might never have had the opportunity to link with previously. Since the Internet really took off in the 90s, people have been able to maintain contact with each other far more easily, and it was only a matter of time before people began to make business contacts with the same principle.

Everyone at Bridge has been using LinkedIn for some time now and between us we have acquired a lot of knowledge and expertise about how to get the most from it.

Here are our top tips…

Create a company profile that grabs attention Using the company profile facility means that you have another marketing channel where you can showcase your business and its products and services.  Everyone who connects with you will be able to see what your company offers.  The beauty of business social networking is that it taps into one of the key marketing principles that “people buy from people they know and trust.”

Make your profile 100% complete LinkedIn monitors how complete your profile is on a percentage scale based on work history, education, skills, connections, and recommendations. You should aim to be 100% complete as this optimises all of the functions available.  The aim is to raise the profile of your expertise in your particular industry sector.

Constantly leverage your contacts LinkedIn is very much based around the maxim of ‘it’s not what you know, it’s who you know”, and the connections you make are integral to your business development. There is a ‘degree’ gauge built into the site, where you will be shown how many degrees apart you are from any one contact. For example 1st degree means you know them personally whereas 2nd degree is you know someone who knows them and 3rd degree means they’re a friend of a friend… and so on. This is built on the old adage that everyone is connected by six degrees of separation.

Join relevant groups Another important part of LinkedIn is the ‘group’ section. Arguably one of the most powerful aspects of the networking site, groups allow you to engage with like-minded people in discussions relevant to your aims as a business and your sector as a whole. It can also be a mine of information about your industry, and will help you to keep up with the latest trends. It is a good idea to create your own group as this helps to drive traffic to your site and encourages more people to connect with you as the ‘community leader’.

Become a ‘LinkedIn expert’ Exploit the facility of offering expert advice on LinkedIn as this can help build your profile as an expert in your field, and adds an element of reality to the profile, giving connections reassurance about your business. Regularly check the ‘Questions’ section for subjects relating to your field, and when the person who posted the questions brands you as the best answer you gain a badge on your profile. The more badges you gain then the higher your level of expertise.

Get valuable recommendations These add a level of credibility to your profile or company. The more recommendations you have on your profile, the more people are likely to trust it. However, it is important to gain ‘valuable’ recommendations such as clients and customers who have been involved with your company or have used your services of products.

 

If you would like to become completely ‘social media savvy’ in order to boost your business, then Bridge PR & Media Services are running a series of Social Media Workshops which will teach you the principles of social media marketing, how to use the tools and platforms, and how to measure your success.

Make the LEAP into Social Media – 27th September 2011

Measuring Success – 04 October 2011

Making a Blogging Influence – 11 October 2011

LinkedIn for Business Success – 18 October 2011

Twitter for Business Success – 01 November 2011

Facebook for Business Success – 08 November 2011

 

For further inquiries all you need to do it contact Bridge on 024 76 520025 or email info@bridgepr.co.uk

 

Advertisements

Posted on September 14, 2011, in Brand Reputation, Bridge PR, Communications, Funding, Leadership & Management, Social media marketing and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: