Five top tips for Content Marketing

We were delighted to be guest speakers at last week’s Coventry and Warwickshire Chamber of Commerce event, where we shared our top five tips on content marketing. The attendance figures were impressive with local businesses also benefitting from tips on accountancy from Simpson Financial Services, and how to pitch to local government from Warwickshire County Council. For all those who missed it, here are our five top tips for content marketing…..

1 – Stories are the lifeblood of your business

Without great stories how can you tell people about your business, who you are or what you do?

Stories are in every business. Are you approaching a significant anniversary? Have you launched a new product or won an award for your services? Have any of your staff done something interesting for charity or championed their community in some way? Are your products quirky or unusual? Are there any general business issues that you can piggy back on? All these are stories that, when you find the right angle, people are interested in hearing and sharing. There’s no such thing as a business without stories to tell – you just need to find the right angles for the right audiences.

2 – Love your business strategy

Only when you really understand your business goals and strategy will your marketing follow suit. What is your mission? What is the purpose of your business and where do you see it in a few years time? How are you going to achieve your mission?

Once you have answered all of the above, that is where your marketing plan comes into play. It will help you to achieve your business mission and enable you to set targets for the number of contracts you need to win, the number of new customers you require and which sectors you need to target in order to enjoy growth.

3- Marketing communications planning

There is no substitute for good planning – make it a priority! Make sure you tie your planning in with your business and marketing strategy.

By understanding your target audience, you can plan for long term success. Often your audience will be your target customers but you might also want to target industry thought leaders with your marketing.

Prepare a plan of your monthly marketing activity. How many press releases will you create and send out? How many blogs will you write, and how many hours will you spend on social media?

4 – Content really is King!

These days there is no excuse for not having good content that will help drive traffic to your website or blog, or simply give you an opportunity to interact with your business communities.  It’s always better to generate your own original content about your company, its products and services and tell people the exciting things you are doing.  But you can also curate content to demonstrate your expertise in your industry sector. There are lots of content curation tools on the Internet, but why not try Scoop.it, for example.  Scoop.it allows you to put a few key words into your topic and then brings anything mentioned those keywords into your curation page.  This will generate many interesting stories about your industry which you can then share with your audiences – it really does work!

5 – Do your research

The internet and social platforms are an amazing store of knowledge, information and marketing intelligence for every conceivable industry sector.  Set up Google Alerts on every aspect of your business and industry and subscribe to RSS feeds and blogs so you are notified whenever a conversation is happening that you need to be a part of!

Listening is just as important as informing and sharing knowledge.  Listen to what your communities have to say on social networks and mine them for the gold nuggets that are potential content for you to convert into stories.

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Posted on May 15, 2012, in "public relations", "digital media", "marketing", Bridge PR, Communications, Content Marketing, Coventry PR, Google, online PR, PR in Coventry, Social media marketing and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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