The Factory viral marketing campaign keeps going from strength to strength, and in the latest episode, Sticky Business, David goes behind the scenes at Power Adhesives, Europe’s leading hotmelt adhesive specialists, and its sister company, Packaging Aids.
With a James Bond theme, and armed with a glue gun and TECBOND, David is “licensed to seal”. Of course, every sticky pun about glue is used, as David tours another factor in search of the perfect ERP solution.
Viral marketing and PR can be an effective way of raising the profile of a business and its products, but it has to be done well, and at Bridge, we believe that K3 has achieved this.
You can download Sticky Business, and the previous episodes, at www.k3scs.com/thefactory.