Posted by Bridge PR & Media Services
Content Marketing: An umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential customers…..
Effective content marketing requires a strategic approach followed by detailed planning to produce “stories” that are engaging. By engaging we mean stories that offer something to the reader through being interesting, informative or entertaining. If they can be all three, then even better!
Identify your target audience…
Who are you looking to reach out to and connect with? What kinds of things do they want to be reading, watching and hearing? Just as any new retail outlet needs to find the right situation to construct a new store, you need to find the right networks to reach certain people. A DIY store is not going to open up shop right next to another DIY unless it has an impressive USP to attract new customers, just as you shouldn’t be sharing the same old content with the same old people time and time again.
You want people to be receptive to your content so find out what their interests are. Get to know the kinds of topics that excite them and create targeted content aimed at their needs.
Get your marketing strategy right…
You need to know your platforms well. These days, there are more social networks than ever before, and this market is still growing. So make sure you are using the right network to get a specific message across. For example, if your subject is controversial, you can measure its response much easier through blog comments or Facebook comments than you can through Twitter responses. If you are after short promotions or quick web visits though, it is Twitter that can make an immediate short-term impact.
Develop your key messages…
What is it exactly you are trying to say? Find out what it is that your target audience is searching for on the web and cater your content around that. Much like when adding META tags to web articles to enhance SEO, search Twitter for relevant hashtags and buzz words to add to the content you share.
Do something different…
If you go to a Star Wars convention dressed as Harry Potter, you will attract attention whether you want to or not so why not try some different to enhance your content marketing? We are one of the first PR and marketing companies in the region to introduce video PR into the content marketing plans of our clients and offer a brand new way for consumers to view content. Text and images are all very nice but who wouldn’t rather watch a video of something of interest than read about it? Video is the latest way of communicating your messages with your audiences and is fast becoming one of the most shared content forms in the online world.
Remember that the key to effective content marketing is not only creating your own content but sharing relevant articles too. Make sure you get to know those in your social networks and take every opportunity to engage with them regularly. We have set about creating an exciting new networking event that was born out of a joke on Twitter, which will see us meet some of our social networking peers and put faces to their names, thus adding a touch of familiarity to our social networking activity.
Evaluate your strategy…
Like with anything, it is important to constantly evaluate your content marketing strategy. Is your content being shared within the right circles? If not, why not? What can you do to make sure that next time you blog or tweet, it is seen by the right people?
Everybody has unique methods of content marketing that works for them, whether scheduling in content or sharing content at specific times. Only through evaluating your marketing communications activity will you find a method that suits you, and one that you can utilise in future.
Do you need some help with your content marketing or are you intrigued about just what our video PR service can offer your business? Get in touch with us today and see how we can help you get the best out of your business.
Want to know more about the networking event we are planning? Stay tuned to our blog and keep a lookout on Twitter for the hashtag #warwickcookieparty and all will be revealed…..