It’s a question that is commonly asked – particularly by businesses owners who think they need PR, but are unsure exactly what it is. Some people think it is a way of winning new business; others think that it’s simply an exercise that gets them in the local paper and others believe that it just enhances their reputation. The real answer? It can do all this and so much more.
Public Relations is all about reputation – the result of what you do, what you say and what others say about you. It’s about not only developing a good reputation for your business but managing that reputation once you have built it up – establishing and maintaining goodwill and mutual understanding between a business and its public.
How does it work?
PR comes in many different forms; marketing, social media, public affairs, corporate communications, event management, content marketing public information – all titles which contribute to the umbrella that is Public Relations and all topics that cover a part of what PR is.
It’s about establishing trust between a business and the public, which could be done through many forms. Telling stories to the local, national, global and trade presses will catapult a business in front of a large public base. Being active on social networks and engaging with customers; old, new and potential shows the public that a business cares about the public. By holding regular events or seminars, your business can help educate the public about what it is you do. Through research, feedback, communication and evaluation, a business can enjoy positive PR and subsequent positivity when it comes to sales and customer lists.
PR is a more credible source of promotion than advertising. An editorial in a local magazine, promoting your business is worth far more than the price of an advertisement in exposure and credibility. Adverts are paid-for pages, targeting a specific audience whereas an editorial is placed because you have a good story worth telling – not because you are paying for the pleasure!
Do I need PR?
Yes. PR can only be good for business. Your company need not be the biggest, the most profitable or the most powerful in your industry sector to reach out and build trust with the public. In fact, without this circle of trust, you may never be the best in your sector.
Just as it doesn’t matter how brilliant your services are or how ground-breaking your products are – if nobody knows about them, they aren’t going to buy them. Every inch of your business can be run to perfection but you will make no money of nobody knows who you are – they will continue going to your competitors. With PR, the public will know who you are; they will see for themselves the successes of your business and grow to trust your brand and its services. If you communicate more effectively with the public than your competitors do, it will be you who the public turns to going forward.
Still not convinced?
Take a look at the question below and if you answer yes to any of them, you need PR!
- Do I want to grow my business?
- Do I want to build a foundation of trust with the public?
- Do I want to be ahead of my competitors?
- Do I want to move into new markets?
- Do I want to win new customers while retaining my existing ones at the same time?
- Do I want to win over my local community
- Do I want to be recognised as the best in my field of expertise?
To kickstart your PR and marketing, give Bridge PR and Media Services a call today on 024 7652 0025 and we can work out a plan that works for you.