Bridge PR has been helping K3 Business Technology Group to launch their hilarious viral marketing campaign: The Factory. This is a tongue-in-cheek, humorous approach to raising awarness of K3’s ERP business solutions.
There is a steadily growing move towards using Web 2.0 technologies, and companies are now starting to wake up to the myriad opportunities this offers for reaching much wider audiences. The Factory is a high quality, well-produced series of short films which looks at a “not-so-typical” company boss as he visits a selection of companies who use SYSPRO ERP.
The Factory campaign kicks off with a meeting, which serves as an introduction to the rest of the series. Anyone who sees the first episode will, I’m sure, want to follow what happens. Take a look and see what you think, and if you like the first episode then please feel free to pass the link on to your friends and colleagues:
Do let us have your comments, and if you are interested in learning more about how we can help your companies Web 2.0 PR and marketing, then get in touch with us.