Blog Archives

Digital age Marketing Mission

New customers are the lifeblood of small and medium-sized companies but staggeringly nearly half don’t know how to market themselves effectively.

The Barclays Local Business Survey, launched with The Times earlier this year, revealed that 44 per cent of the survey’s 3,675 respondents said marketing was the skill most lacking in their business.

And that can cause a major problem for SMEs struggling to survive and claw their way out of the recession. So where do they turn for cost-effective help to get themselves noticed by the widest possible audience?

Our approach at Bridge PR goes beyond the traditional realms of public relations, using the most sophisticated tools to help clients maximise their potential. As is often the case, keeping up with, and keeping on top of technology achieves the best results.

Digital marketing is emerging as an increasingly important tool across a range of industry sectors, with the internet opening up host of opportunities for business owners to access wider markets. Bridge PR is leading the way in helping clients nurture social media and digital marketing to get noticed.

With our expertise and as an established member of Business Link, we are ideally placed to provide information on funding opportunities available to companies to market themselves better in the digital world.

Business Link’s Director Development Programme (DDP) is awarding £500 to firms with five or more employees (but it’s up to a total of £1500 if you put in £500) and we are providing PR and Social Media courses and strategic plans for directors to develop their businesses.

Through our courses, we are helping even the smallest companies embrace the internet and tap into new opportunities.

With more than 70 per cent of the UK population now online and spending an average of 33 hours a month surfing the internet, the opportunities for business are clear and Bridge PR is ideally placed to help SMEs seize them and emerge stronger from the recession.

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