Today is another special day in the life of The Factory. It marks the launch of episode 2 of this light-hearted, but surprisingly funny mini-series that follows the exploits of the hapless and likeable David and Gareth (who you will recognise from a look-alike confident, but inept office manager in Slough, and his side-kick). They are searching for the perfect ERP solution which kicked off with an introductory episode released in February 2009. So successful was the first episode that the follow on video has become a “must view”. In reality, David is a factory boss who is out of touch with modern business systems of today, and he is under pressure to seek out companies who are using ERPs to give their businesses a real edge. His first stop is a company called Astute Electronics, one of the world’s leading suppliers of fully tested and warranted electronic components. So what, you might ask. Electronics can be a dull subject for most of us, and another press release about a business solution might not rock everyone’s boat. This is where The Factory comes into its own. Each episode is so well done and captures the expressions of David’s bemusement in the world of commerce. Here at Bridge we are thoroughly enjoying supporting this viral marketing campaign through online and traditional PR, and we look forward to each episode with bated breath, and much anticipation. You can follow The Factory at http://www.k3scs.com/thefactory. You will have to register to gain access to the full version of each episode, but it’s worth doing. And of course, not forgetting the plug for Bridge – if you want help with your online or print-based PR, then we’re the experts. Just pick up the phone, or email us. 024 7655 3333 / firstname.lastname@example.org
Bridge PR has been helping K3 Business Technology Group to launch their hilarious viral marketing campaign: The Factory. This is a tongue-in-cheek, humorous approach to raising awarness of K3’s ERP business solutions.
There is a steadily growing move towards using Web 2.0 technologies, and companies are now starting to wake up to the myriad opportunities this offers for reaching much wider audiences. The Factory is a high quality, well-produced series of short films which looks at a “not-so-typical” company boss as he visits a selection of companies who use SYSPRO ERP.
The Factory campaign kicks off with a meeting, which serves as an introduction to the rest of the series. Anyone who sees the first episode will, I’m sure, want to follow what happens. Take a look and see what you think, and if you like the first episode then please feel free to pass the link on to your friends and colleagues:
Do let us have your comments, and if you are interested in learning more about how we can help your companies Web 2.0 PR and marketing, then get in touch with us.